Marketing Research Gloria Jeans free essay sample

This questionnaire is designed to assess your satisfaction with Gloria Jean’s Coffee shops. This is not commercial research. Your answers will be treated as highly confidential and will not be disclosed to anyone. Q1. Have you ever purchased from Gloria Jean’s? ? If yes, please go to question 1 ? If no, thank you for your time Q2. I would now like to ask you about how frequently you visit Gloria Jean’s. Please tick the appropriate box. ? Every day ? 5-6 times a week ? 2-4 times a week ? Once a week ? Less than once a week Q3. Now I would like to ask how much approximatelydoyou spend on each visit to Gloria Jean’s. Atmosphere of the cafe Convenience of location Q5. Now I would like to determine how you thinkGloria Jean’sperforms on each of these attributes. Please select a number from the scale below to show how good or poor each attribute performs and note it in the space provided. Scale ExtremelyExtremely Poor1234567Good PerformancePerformance Quality of food Variety of food Value for money of food Quality of coffee Value for money of coffee Variety of coffee Speed of service Friendliness of serving staff Availability of seating Cleanliness of cafe and its surrounds Atmosphere of the cafe Convenience of location Q6. The following question is designed to assess your opinion on the quality of food at Gloria Jean’s. Please select a number from the scale below to show how much you agree or disagree with each statement and note it in the space provided. If you have never purchased food at Gloria Jean’s, please go to question 8 Scale StronglyStrongly Disagree1234567Agree †¢The food available at Gloria Jean’sis always of high quality †¢The quality of food at Gloria Jean’s is excellent †¢I am very content with the quality of food at Gloria Jean’s Q7. This question is designed to assess your satisfaction with the variety offood offered at Gloria Jean’s. Select a number from the scale below to show how much you agree or disagree with each statement and note it in the space provided. Scale StronglyStrongly Disagree1234567Agree †¢Gloria Jean’s has a vast variety of food available †¢The diversity of food at Gloria Jean’s is excellent †¢I am extremely pleased with the variety of food offered at Gloria Jean’s Q8. With this question, we want to assess your satisfaction with the value for moneyof food at Gloria Jean’s. Please select a number from the scale below to show how much you agree or disagree with each statement and note it in the space provided. Scale StronglyStrongly Disagree1234567Agree †¢The food at Gloria Jean’s is definitely worth the money †¢I get superb value food for the money I pay at Gloria Jean’s †¢The food at Gloria Jean’s is fantastic value for money Q9. This question is designed to assess your satisfaction with the quality of coffee at Gloria Jean’s. Please select a number from the scale below to show how much you agree or disagree with each statement and note it in the space provided. If you have never purchased a coffee at Gloria Jean’s, please go to question 11. Scale StronglyStrongly Disagree1234567Agree †¢The coffee at Gloria Jean’s is excellent Gloria Jean’soffered exceptional quality coffee †¢I am extremely pleased with the quality of coffee served at Gloria Jean’s ? Q10. With this question, we want to find out your opinion on the value for money of coffee at Gloria Jean’s. Please select a number from the scale below to show how much you agree or disagree with each statement and note it in the space provided. Scale StronglyStrongly Disagree1234567Agree †¢The coffee at Gloria Jean’s is fantastic value for money †¢I get superb value coffee for the money I pay at Gloria Jean’s †¢The coffee at Gloria Jean’s is definitely worth the money †¢ This question is designed to assess your satisfaction with the variety of coffee offered at Gloria Jean’s. Please select a number from the scale below to show how much you agree or disagree with each statement and note it in the space provided. Scale StronglyStrongly Disagree1234567Agree †¢Gloria Jean’s has a vast variety of coffee available †¢The diversity of coffee at Gloria Jean’s is excellent †¢I am exceptionally content with the variety of coffee offered at Gloria Jean’s Q12. Now I would like to know what you think about the speed of the service at Gloria Jean’s. Please select a number from the scale to indicate how much you agree or disagree with each statement and note your answer in the space provided. Scale StronglyStrongly Disagree1234567Agree †¢I am serviced extremely quick by the staff at Gloria Jean’s †¢Waiting time is kept to a minimum at Gloria Jean’s †¢The speed of service at Gloria Jean’s is excellent ? Q13. With this question, I want to find out how you perceive the friendliness of the servingstaff at Gloria Jean’s. Please select a number from the scale to show how much you agree or disagree with each statement and note it in the space provided. Scale StronglyStrongly Disagree1234567Agree The serving staff at Gloria Jean’s make me feel very welcome †¢I can rely on the serving staff being very friendly at Gloria Jean’s †¢The serving staff at Gloria Jean’s are very pleasant Q14. This question is designed to assess your satisfaction with the availability of seating at Gloria Jean’s. Please select a number from the scale below to indicate how much you agree or disagree with each statement and note it in the space provided. Scale StronglyStrongly Disagree1234567Agree †¢It is very easy to find a table to sit down at Gloria Jean’s †¢There are sufficient number of tables for the number of customers at Gloria Jean’s At Gloria Jean’s, there are often many tables available ? Q15. This question is designed to assess your attitude towards the cleanliness of Gloria Jean’s and its surrounds (including any outside seating areas; they can be in the front and out the back). Please selecta number from the scale to show how much you agree or disagree with each statement and note your answer in the space provided. Scale StronglyStrongly Disagree1234567Agree †¢I never see litter at Gloria Jean’s and the surrounding area †¢Gloria Jean’s and its surrounds are very clean †¢I am exceedingly happy with the cleanliness at Gloria Jean’s and the surrounding area This question is designed to assess your opinion on the atmosphere at Gloria Jean’s. Please select a number from the scale below to show how much you agree or disagree with each statement and note it in the space provided. Scale StronglyStrongly Disagree1234567Agree †¢Gloria Jean’s is a very pleasant place †¢You can always rely on there being an excellent atmosphere at Gloria Jean’s †¢Gloria Jean’s atmosphere is exactly what I am looking for in a cafe Q17. Now we would like to know what you think about the convenience of the location of Gloria Jean’s.