Critical Analysis Of Bupa In Uk Samples †MyAssignmenthelp.com

Question: Discuss about the Critical Analysis Of Bupa In Uk. Answer: Demographic Factors: Generational Geographies Generational geographies are mainly related to the demographic factors of the country where the company operates. Bupa has to understand the needs related to the various generations and increase their customer base by attracting new customers. The different generations present in the country need different types of healthcare services. Bupa therefore needs to provide the services which are suitable for the particular generation so that their needs can be satisfied. Bupa needs to increase the capabilities of the workforce so that they can understand the needs of the different generations of the country (Bamel et al. 2016). Longer Life Span The increase in the ageing population of UK has been a major issue for the operations of Bupa in UK. The ageing population is likely to increase by more than 70% between the years 2014 to 2039. The healthcare related needs of the people have also changed in the recent years as the increase in aged population also further increases the number of people with ill health. The healthcare related facilities for the aging population will also be different and this will require many changes in the healthcare system of the country (Rowe and Kahn 2015). Bupa will therefore need ro engage a new workforce who can understand the changes and take care of the aged population. Workplace Diversity Workforce diversity is mainly related to the presence of employees in the organization who belong to different age groups, geographical areas and different cultures as well. Workforce diversity has increased in the recent years due to the increase in globalisation in the organizations (Downey et al. 2015). Globalisation has however caused some problems in the healthcare sector of UK as foreign talents are being recruited in the healthcare sector and this acts as a problem for the healthcare professionals of UK. Bupa thus requires training for the diverse workgroup so that they can understand the healthcare needs of the UK citizens and take actions accordingly. Bupa needs to create a feasible working environment for the diverse group of people so that they can coordinate with the management. References Bamel, U.K., Rastogi, R., Rangnekar, S. and Narayan, S., 2016. Role efficacy and people flexibility: Examining moderating functions of demographic factors. InManaging Flexibility(pp. 103-113). Springer, New Delhi. Downey, S.N., Werff, L., Thomas, K.M. and Plaut, V.C., 2015. The role of diversity practices and inclusion in promoting trust and employee engagement.Journal of Applied Social Psychology,45(1), pp.35-44. Rowe, J.W. and Kahn, R.L., 2015. Successful aging 2.0: conceptual expansions for the 21st century.The Journals of Gerontology: Series B,70(4), pp.593-596.